The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges and significant rewards. Yet, if you're searching to find a PR job in Atlanta, it's really the place to be right now. There are so many opportunities in Atlanta to change jobs, move up, or strike out on your own.
What's driving those opportunities? Atlanta is the ninth largest metro area in the US with more than 4 million residents in its 20-county metropolitan area. The city also continues to be a fast-growing city, with its population growing 40 percent during the past two decades. It is home to headquarters for 24 Fortune 1000 and 13 Fortune 500 companies, including Coca Cola and Home Depot. And the city recently launched a new branding campaign to market the city.
Atlanta PR Job Outlook
The agency outlook for Atlanta public relations jobs is positive. In the past two years, Atlanta PR firms have begun to do more hiring, and practitioners are having an easier time finding jobs. On the corporate side, there's a real need for employee and diversity communicators. On both sides, healthcare public relations is booming, as is high tech public relations. Junior-level PR pros have a healthy number or opportunities, particularly at nonprofits and smaller agencies.
And while much of the area's local media is traditional, PR practitioners increasingly encounter new communications platforms such as blogging and other social media when dealing with national and trade publications — public relations is playing a major role in developing the many information and community-building functions of the Internet.
Moreover, as the lines continue to blur between public relations and other communications specialties, educating clients and executives about the value of public relations is critical. The whole concept of integrated marketing communications is taking hold and PR practitioners have to make sure the value of public relations isn't lost in that movement.
So what's the bad news? One of the biggest challenges is time management and finding a work-life balance. However, experienced public relations professionals are increasingly requesting — and getting — more flexible work arrangements from employers. It's a function of technology, but it's also a function of how many opportunities there are — more employers now are open to at least trying it out.
One important thing to remember is that employers (agency or corporate) want new hires to be up to speed on the current market and/or industry in which they work. That is one of the advantages experienced PR professionals have over college students - they are more familiar with business operations in general, and may be more tied in to various industries. Networking within industry associations and organizations is essential to developing a public relations resource pool of contacts to learn about the Atlanta job PR opportunities — be sure to use them to your full advantage.